PD After 5: Humor, Emotion and Wit in Branding
Be Heard … And remembered
“I laughed, I cried, I remembered: Humor, Emotion and Wit in Branding.”
Almost all of us are subjected to advertising, branding and marketing messages on a daily basis, whether we want it or not. Most say this type of messaging is annoying noise that clutters our lives, and much of it ends up being forgettable.
Consumers are able to tune out a “hard sell” message and ignore or skip it completely. However, making an emotional connection can often have the opposite effect: A consumer may choose to remember the brand or messaging, because it perhaps was unexpected, made them laugh, or even made them cry.
Learn more….register today for month’s program on Wednesday, January 25! Wall-to-Wall Studios will share some client case studies that utilize humor, emotion or wit to stand out against the competition.
Speaker Larkin Werner is partner and creative director at Wall-to-Wall Studios Inc, a branding agency with offices in Pittsburgh, PA, and Honolulu, HI. He spends most mornings in his studio thinking about lunch
When:
Wednesday, Jan. 25, 2012
5:15 p.m. Registration and Networking
6 p.m. Presentation / Q&A
Where:
Babst Calland
Two Gateway Center — Sixth Floor
603 Stanwix St.
Pittsburgh, PA 15222
Fees:
IABC Members $15
Non-members $25
Full-time Students $15
Deadline to register:
Monday, Jan. 23
