March 2017 PD After 5: What is High-Quality Content and How Can You Produce More of It?
Have a marketing challenge? Whatever it is, someone has probably told you that the answer involves creating high-quality content. But what exactly does that mean? If you tell someone the solution is to “produce high-quality content,” you might as well have told them that the solution to their poor television advertising is to “create better advertising.” High quality content is an output. A solid strategy and implementation plan is what allows you to create the content that your audience needs and wants.
This panel will explore different types of content strategy, the resources needed to execute it, how different audiences define high-quality content and how to measure your success.
Thursday March 30, 2017
5:30 PM to 8:00 PM
Point Park University Center for Media Innovation
305 Wood Street
Pittsburgh, PA 15222
Meet our Panelists Moderator Steve Radick, VP of public relations and content integration, BRUNNER
Steve is VP, Director of Public Relations and Content Integration at Brunner in Pittsburgh, one of the top independent advertising agencies in the U.S. He is also the current President of the Pittsburgh chapter of the Public Relations Society of America (PRSA). He is an industry-recognized consultant, blogger, speaker, and strategist specializing in the integration of PR and social media tactics into business strategies.
He has authored the Social Media Strategery blog for the last seven years and his writing has appeared in publications like GovLoop, PRWeek, PRDaily, and Entrepreneur Magazine, books like THINK Public Relations and Global Content Marketing and has spoken at events sponsored by the Public Relations Society of America (PRSA), the International Association of Business Communicators (IABC), UBM TechWeb and many others.
Panelist Evan Schall, New Media Coordinator, Pittsburgh Penguins
Evan is entering his fifth season in the Pittsburgh Penguins organization and second as a New Media Coordinator. His primary duties include managing and operating www.pittsburghpenguins.com
, as well as creating and distributing content across all Penguins social media channels (Facebook, Twitter, Instagram, Snapchat, Vine, Pinterest, Periscope, and Google+).
Prior to his current position, Evan received his Bachelor of Science in Sport, Arts, and Entertainment Management from Point Park University. While in school, he worked for the Pittsburgh Pirates, Major League Baseball Advanced Media, New Perspective Communications Advertising Agency, and the Penguins.
Evan’s internship with the Penguins later led to part-time, and then full-time employment. Throughout his sports career, Evan has worked in media relations, statistical analytics (fans and game), game-night content production, new media, and marketing.
Panelist Bill Vandermark, Digital Marketing Manager, ANSYS, Inc.
Bill Vandermark has worked in various segments of the high-tech industry in Pittsburgh for almost twenty years. He's spent time in and around marketing with dot.coms, academia, and healthcare. Working over the last eight years at ANSYS, he's seen engineering simulation do amazing things. >As the digital marketing manager, his team interfaces with colleagues all over the globe to ensure a consistent web presence, adherence to privacy and spam laws, and pushing the (digital) envelope in terms of marketing communication.
Aaron West, Digital Marketing Manager (eCommerce), WESCO
Aaron West currently serves as the Digital Marketing Manager for WESCO Distribution, a $7.5 billion Fortune 500 company in the B2B distribution industry, where he leads WESCO's entire online marketing strategy and a team of six. Aaron's career has spanned a diverse set of experiences over nearly 10 years, ranging from startups with a handful of employees to global enterprises with 9,000+ employees to political campaigns, and everything in between. .
Special Thanks To the Center for Media Innovation and PRSA Pittsburgh