March 2017 PD After 5: What is High-Quality Content and How Can You Produce More of It?

Have a marketing challenge? Whatever it is, someone has probably told you that the answer involves creating high-quality content. But what exactly does that mean? If you tell someone the solution is to “produce high-quality content,” you might as well have told them that the solution to their poor television advertising is to “create better advertising.” High quality content is an output. A solid strategy and implementation plan is what allows you to create the content that your audience needs and wants.

This panel will explore different types of content strategy, the resources needed to execute it, how different audiences define high-quality content and how to measure your success.

 

When:

Thursday March 30, 2017

5:30 PM to 8:00 PM

Where:

Point Park University Center for Media Innovation

305 Wood Street

Pittsburgh, PA 15222

Driving Directions

Register Today!

Meet our Panelists Moderator Steve Radick, VP of public relations and content integration, BRUNNER

Steve is VP, Director of Public Relations and Content Integration at Brunner in Pittsburgh, one of the top independent advertising agencies in the U.S. He is also the current President of the Pittsburgh chapter of the Public Relations Society of America (PRSA). He is an industry-recognized consultant, blogger, speaker, and strategist specializing in the integration of PR and social media tactics into business strategies.

He has authored the Social Media Strategery blog for the last seven years and his writing has appeared in publications like GovLoop, PRWeek, PRDaily, and Entrepreneur Magazine, books like THINK Public Relations and Global Content Marketing and has spoken at events sponsored by the Public Relations Society of America (PRSA), the International Association of Business Communicators (IABC), UBM TechWeb and many others.

 

 

Panelist Evan Schall, New Media Coordinator, Pittsburgh Penguins

Evan is entering his fifth season in the Pittsburgh Penguins organization and second as a New Media Coordinator. His primary duties include managing and operating www.pittsburghpenguins.com,  as well as creating and distributing content across all Penguins social media channels (Facebook, Twitter, Instagram, Snapchat, Vine, Pinterest, Periscope, and Google+).

Prior to his current position, Evan received his Bachelor of Science in Sport, Arts, and Entertainment Management from Point Park University. While in school, he worked for the Pittsburgh Pirates, Major League Baseball Advanced Media, New Perspective Communications Advertising Agency, and the Penguins. 

Evan’s internship with the Penguins later led to part-time, and then full-time employment. Throughout his sports career, Evan has worked in media relations, statistical analytics (fans and game), game-night content production, new media, and marketing.

  

Panelist Bill Vandermark, Digital Marketing Manager, ANSYS, Inc.